PRIVACY POLICY

Effective Date: 1/1/2025

Kelly Hood Dermatology ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your information when you visit our website kellyhooddermatology.com

1. Information We Collect

We may collect the following types of information when you use our Website:

Personal Information

We collect personal information that you voluntarily provide when you:

Fill out contact forms or request appointments.
Subscribe to newsletters or email updates.
Use online patient forms or portals.

This information may include:

Name, email address, phone number, mailing address.
Date of birth, medical history, insurance information (if provided through online forms).

Health Information (HIPAA Compliance)

If you submit personal health information (PHI) through our Website, we will handle it per the Health Insurance Portability and Accountability Act (HIPAA). Please do not submit sensitive medical details via unsecured channels like email or website contact forms.

Website Usage Data

We automatically collect certain information about your interaction with our Website, such as:

Pages visited, time spent on pages, and referral sources.
Device type, browser type, and IP address.
Google Analytics tracking (if enabled).

Children’s Information

We do not knowingly collect information from children under 13. If you believe your child has submitted personal information, please contact us, and we will promptly remove it.

2. How We Use Your Information

We may use your information to:

Schedule and confirm appointments.
Respond to inquiries and provide customer service.
Improve our Website’s performance and user experience.
Send you health-related updates, if you have opted in.
Comply with legal obligations, including healthcare regulations.

3. How We Share Your Information

We do not sell your personal information. However, we may share information with:

Third-Party Service Providers: We use reputable platforms for appointment scheduling, website analytics, and email communication.
Healthcare Partners & Insurance Providers: If applicable, to coordinate patient care or billing.
Legal Compliance: We may disclose the information if the law requires it, such as responding to subpoenas or regulatory audits.

4. Your Rights & Choices

For All Users

Access & Correction: You may request to review or correct your personal information.
Opt-Out: You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails.
Do Not Track Signals: We honor browser Do Not Track (DNT) signals.

For California Residents (CCPA & CPRA Compliance)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

Know what personal information we collect and how we use it.
Request deletion of your personal information.
Opt-out of certain data sharing.
Request that we do not sell or share your data.

To exercise your rights, please contact us at [insert contact email].

5. Data Security

We follow industry best practices to protect your information from unauthorized access, including:

Secure Socket Layer (SSL) encryption on our Website.
HIPAA-compliant storage for health-related data.
Restricted access to sensitive information.

However, no website or online system is 100% secure, and we encourage patients to avoid submitting confidential medical details via unencrypted forms.

6. Third-Party Links

Our Website may contain links to third-party services, including insurance providers and external patient portals. We are not responsible for the privacy policies of these third parties.